Work: Consumer & Retail
Product Configurator for The North Face
Customization is all the rage right now. Driven by the desire to be creative and express themselves, people are opting to customize their glasses, shoes, shirts, jackets, and more, without hesitating to pay a premium.
The North Face saw this opportunity as a way to grow their off the shelf apparel business by expanding their ecommerce reach, and engaged Fluid to join with them in making it happen.
Based on a solid track record of successful Dayspring/Fluid partnerships, Fluid once again turned to Dayspring to serve this key client. We implemented Fluid’s Configure Platform, empowering people to:
- Customize their own Denali jacket to make something uniquely their own
- Share their creations with friends via social media
- Showcase what they made on The North Face website
With thousands of possible combinations to map out and the challenge of making the system work across all major browser platforms, three of our team members combined their brains and technology acumen to execute the product configurator implementation -- John, Bruce, and Jon.
We set up products in the administrative backend, fine-tuned the HTML to demonstrate the product functionality on each page, and styled it to The North Face’s brand specifications. We also supported the Fluid agency developers to integrate the product configurator into The North Face's existing code environment and integrate seamlessly with their order processing system.
All with the precision we strive for at Dayspring.
Since launch, over 4,000 Denali jackets have been customized and the me-commerce revolution continues. We thought we’d join in the fun as well, and customize our own jacket, Dayspring style.
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