Digital Media Academy

Innovation and knowledge for the future.

Spotlight on the User

Usability Studies and Social Media Support State-of-the-Art Training When it comes to Web usability, even nationally-recognized digital media organizations benefit from an outside perspective and hard data generated from user testing.

Client

Digital Media Academy is widely regarded as the premier professional computer training organization for adults and summer camp destination for kids and teens. Creative professionals and serious amateurs turn to DMA for top-quality professional instruction with state-of-the-art tools and technology.

Situation

The Web site, however, was struggling to convey the message, with users failing to find key information and complete important tasks.

Solutions

  • Content Management
  • Web Production

Visit the website

Execution

Dayspring wrote usability testing scripts, engaged test users from key demographics and executed usability testing in our own lab, recording sessions and presenting results with recommendations.

Social Media Marketing Design

Offering digital media courses for both teens and adults, DMA naturally engages its audience in a variety of social media platforms. Facebook, Twitter, YouTube, MySpace and others all have their place in the digital community, and Dayspring provided custom profile page designs to represent the organization.

WordPress Implementation and SEO

Rounding out our full range of services for DMA, Dayspring reorganized content and provided search engine optimization to target key phrases to improve search performance and increase organizational visibility, assisting with the latest Web site release implemented on the open-source WordPress platform.

As always, everyone at Dayspring was professional, warm and extremely competent from start to finish.

Phil Gibson
Owner
Digital Media Academy

Related Projects

The North Face

Custom product configurator.

Start with a classic athlete-tested jacket. Add the robust Fluid Configure™ platform.

Mix in Dayspring's technical wizardry, a healthy amount of sweat, and a bit of website configuration magic.

The result? The Custom Denali.

Related Projects

Goodbudget

Budget app for Android and iPhone.

Cross-platform sync. Offline capabilities. Concept to launch.

What does it take to get to multi-million downloads and 4.5 stars on iTunes and Google Play?

We found out.

  • Tools We Love

    • User-centered design
    • Rapid prototyping
    • Axure RP
    • Wireframing
    • iOS/Objective-C
    • Android (Native)
    • jQuery
    • Backbone.js
    • AWS OpsWorks
    • Bootstrap
    • Symfony2
    • Java Enterprise Edition
    • PHP
    • Apache
    • New Relic
    • Xcode
    • Continuous Integration
    • MySQL
    • Oracle
    • Vagrant
    • Git
    • Jenkins
    • OpenVZ
    • HTML5
    • Salesforce CRM
    • Force.com
    • VisualForce
    • APEX code
    • Basecamp
    • Trello
    • NetBeans
    • CSS3